Wall Street Journal

Wehvfun-license-plate

June 23, 2011

What Drives People to Take a Creative License?

Facing Budget Crunches, States Appeal To Vanity; “Territory Marker’s” and Honking

Vanity plates can boost self esteem, says Washington-based performance coach Caroline Adams Miller, who urges all her clients to get them. Vanity plates say “who I am and what I want people to know about me. It’s like a mission statement,” says Ms. Miller whose place says “WEHVFUN.”

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Caroline Adams Miller

Caroline Adams Miller, MAPP, is a pioneering voice in evidence-based goal setting, grit, and the science of happiness and success. She’s the author of nine books, including My Name is Caroline, Creating Your Best LifeGetting Grit, and Big Goals. Her work has been featured in outlets such as BBC World News, The New York TimesThe Washington Post, NPR, and CNN. A magna cum laude Harvard graduate, Caroline holds a Master’s in Applied Positive Psychology from the University of Pennsylvania.

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